Ben Sherman brand emerged in those light-hearted 60s, when London was swinging and exceptionally opened-minded to innovative things in all spheres of life. Hard to tell, what particularly original the youths found about Ben Sherman’s altered replicas of American button down shirts, but it was greeted extraordinarily well, and later on adopted by the skinheads and mods. As we all know, fashion is a quite temporary phenomenon, but with time Ben Sherman managed not only not to fall into decay, but also to thrive and spread all around the world. It’s quite amusing, that nowadays even some American fans of the brand seem to forget where its creator was drawing his inspiration from, and call his clothes “the embodiment of English style” or “quintessentially British”.Ben Sherman caters good quality casual clothes for both men and women, although it’s fair to say, that this is predominantly guy’s brand. Style wise it’s smart, but nothing too imaginative, definitely a safety choice. The prices are relatively reasonable, although there is always someone complaining that 30 quid for a t-shirt is too steep. Well, it might be, but, hey guys, don’t forget that, after all, you pay for the label, or to be more precise, for satisfying you ego, so thus you have to give on something.
Where to buy Ben Sherman clothes in London:
• 50, Carnaby Street (Tube: Piccadilly Circus or Oxford Circus)
• 49, Long Acre (Tube: Covent Garden)
• 39, Savile Row (Tube: Piccadilly Circus)
