Photograph by Brandie HeinelFrench Connection has been producing clothes for both men and women since the early 70s, but the real success heaped on this company was about 20 years later, when observant Trevor Beattie, the guru in the advertising world, perceived the gold mine in the brand’s abbreviation. French Connection was immediately renamed into suggestive FCUK, and even though it provoked rather contradictory reaction in the public, the goal was aimed – an overwhelming popularity on a world scale. The tees with the descriptions on them, playing on the controversial “fcuk”, were snapped up in a twinkling of an eye, and wherever you cast your sight, you could see something like, “Born to fcuk”, “Fcuk like a bunny” or patriotic “Fcuk for England”.
Apart from these not to every taste t-shirts, FCUK also sells wearable, yet still stylish clothing for pretty much every occasion, although casual clothes seem to prevail. The range of quite original coats and dresses usually highlights FCUK outlets. Not everyone is prepared to fork out £100-200 for a dress, so hold on for a while till the sales period then. Normally there are generous enough discounts, so you can end up grabbing a great snip.
P.S. And don’t forget to ask for your student discount, if you are still an undergraduate, of course.
Where to buy FCUK Clothes in London:
• 99-103, Long Acre (Tube: Covent Garden)
• 249-251, Regent Street (Tube: Oxford Circus)
• 9, Parkfield Street (Tube: Angel)
44, Brompton Road (Tube: Knightsbridge)
• at Harrods, 87-135, Brompton Road (Tube: Victoria)
• at House of Fraser:
318, Oxford Street (Tube: Oxford Circus or Bond Street)
101, Victoria Street (Tube: Victoria)
Apart from these not to every taste t-shirts, FCUK also sells wearable, yet still stylish clothing for pretty much every occasion, although casual clothes seem to prevail. The range of quite original coats and dresses usually highlights FCUK outlets. Not everyone is prepared to fork out £100-200 for a dress, so hold on for a while till the sales period then. Normally there are generous enough discounts, so you can end up grabbing a great snip.
P.S. And don’t forget to ask for your student discount, if you are still an undergraduate, of course.
Where to buy FCUK Clothes in London:
• 99-103, Long Acre (Tube: Covent Garden)
• 249-251, Regent Street (Tube: Oxford Circus)
• 9, Parkfield Street (Tube: Angel)
44, Brompton Road (Tube: Knightsbridge)
• at Harrods, 87-135, Brompton Road (Tube: Victoria)
• at House of Fraser:
318, Oxford Street (Tube: Oxford Circus or Bond Street)
101, Victoria Street (Tube: Victoria)
